HYPERVSN Blog

Boo! The scariest day of the year is nearly here, which means it’s time to start preparing your Halloween decorations. The Halloween holiday is celebrated across the world on the October 31st. (This year it falls on a Thursday). It’s a time to dress up, carve pumpkins, hand out candy and bring your spookiest thoughts to life. But the tradition is much older than you might think. In fact, the Halloween that we have all come to know and love actually started over 2000 years ago.

It’s time to face the facts, consumers are bored with shopping. Long grey aisles that all look alike, mannequins wearing the same wigs from 5 years ago, and a sea of cardboard cut-outs – advertising everything from Christmas cards to KitKats. It’s no wonder shoppers choose to have their groceries delivered to their doors these days…

Despite the speculations, brick-and-mortar stores have not been driven out of business by online operators and continue attracting new crowds of customers to their showrooms and outlets. Window displays remain the first point of contact for these stores, inviting thousands of passersby to come inside and take a closer look at their offerings. Today the importance of window displays is even higher than ever before.

So, if you are someone who takes on the challenge of designing eye-catching storefronts, we’d like to share some tips and one secret weapon that will ensure that your display stands out from the crowd.

Christmas is a time when the impossible becomes possible. People are filled with hope and good will. It’s a wonderful chance to show friends and family how much they mean to you and to take a break from reality and all its pressures. It’s also the perfect time for businesses to attract new loyal customers to secure their future sales. But in order to attract new customers, stores need to grab their attention.

Let’s take a brief look at the history of Christmas storefronts and find how to stand out from the crowd with a modern festive display window.

For marketing departments around the globe, 2018 was the year of video-based strategies, artificial intelligence, and tighter regulations - particularly in the form of the General Data Protection Regulation (GDPR), implemented by the EU.

The financial sector is known for its strict image which defines every area of its business operations from communications to internal management. But like many other sectors, banking too is seeking more innovative solutions to ensure client acquisition and retention.