Consumers have access to more content, products and information than ever before. In this sea of distractions, brands must work harder than ever to stand out and stay relevant. For retail brands, who have the additional challenge of driving traffic to physical stores in an online world, 3D holography offers an exciting solution. The global market for 3D holograms is expected to hit $2.1 billion by 2032, boosted by an annual growth rate of 17.5% that began in 2023. This futuristic solution is already delivering real-world solutions for early adopters. In this article, we take a look at three retail brands who have generated buzz, boosted foot traffic and set themselves apart with 3D holography.
HUGO: Dressing in the Digital Age
Taking influencer marketing into a new realm, HUGO placed a 3D holographic twin of social media star Jean Carlo León in their Milan store shop window. Using our proprietary technology, they invited passersby to explore their Summer 2025 collection in a brand new way. With just the swipe of a hand, they could cycle through different outfits modelled by Jean Carlo’s hologram.
This campaign is a perfect example of how holographic technology can be used to engage digital native Gen Z’s, reimagine product discovery and create window displays that stop shoppers in their tracks, giving them a chance to connect with a brand on a more personal level.
Nike: Building the Store of the Future
For the launch of their new Air Max Dn shoes, Nike wanted to create an immersive attraction in their House of Innovation in Paris. With the tagline ‘Feel the Unreal’, this campaign was about more than just product discovery – it was about giving customers an unforgettable experience. To achieve this, the store’s entryway was transformed by four futuristic columns displaying 3D holographic content reflecting the innovation behind the manufacturing of the Air Max DN shoe. The addition of these holograms to the store maximised the overall digital experience, allowing people to truly feel the product and creating a deeper connection with both the shoe and the brand.
This campaign demonstrates the power of 3D as a tool to augment physical and 2D digital content, creating a truly immersive in-store experience.
The Perfume Shop: Memorable Customer Communications
In a nationwide campaign, the UK’s number one fragrance retailer installed 3D holograms as a new way to communicate with in-store customers. More than twenty stores across the UK featured both shop window holograms to entice passersby and in-store installations that rewarded curious customers with everything from product information to promotions. With each shop featuring a slightly different design these holograms added a sense of magic and adventure to the shopping experience. A brand rep from The Perfume Shop described customers as being fascinated with the in-store hologram, “especially when it displays that our personalisation ribbon is [only] £1.99 in-store!”
This campaign shows how 3D holography can be used to create a consistent experience across stores, while delivering customer communications in a new and engaging way.
These are just a few examples of how retail brands are using innovation to transform their customer experience and build a loyal, engaged fanbase. Ready to explore how 3D holography could supercharge your brand storytelling? Contact us to learn more and book a demo.
