The Phygital.Lab Podcast

Share your Phygital wisdom

Welcome to the Phygital.Lab Podcast Series!

Delve into the world of immersive experiences that transcend the digital and physical realms.

Captivating webinars

Explore the art of designing immersive experiences and crafting high-performance marketing teams.

Inspirational Guests

Engage with visionaries, consultants, and forward-thinking global VM and CX leaders in our illustrious lineup.

Transformative Resources

Join us on this transformative journey, unlocking resources to amplify your consulting journey.

Tony Madden

Strategic force behind The Phygital Lab

Tony, strategic lead at The Phygital Lab, guides brands through modern consumer expectations, advocating for purposeful technology and transforming challenges into opportunities. As host of The Phygital Lab Podcast, he empowers collective innovation, creating a space for shared learning and co-creation in the future of immersive brand experiences.

The HYPE podcast — Retail Renaissance: Crafting Unforgettable Customer Experiences

The HYPE 2.0: Retail Renaissance

Join Tony Madden, MD of The Phygital.Lab, as he dives into the world of transformed phygital spaces, meets the visionaries who create them, and discusses the experiences that define them. In the first episode called ‘Reimagining Retail’, Tony hears from the SVP of Global Visual Experience at internationally renowned brand, Coach, Giovanni Zachariello, and discusses his innovative approach to customer engagement and experiential design in the Retail space.

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