Phygital, the combination of physical and digital, is rapidly becoming the future of retail marketing. As millennial and gen Z customers become a vital part of a retail brand’s customer base, providing unique, technically-crafted experiences that are shareable is crucial for attracting these groups.
Younger generations are accustomed to the highly digital environment of their smartphones, gaming systems, and virtual reality/augmented reality technology. These customers expect a hybrid and fluid shopping experience that merges the benefits of physical and digital environments. A phygital approach is the solution, as it increases customer engagement, deepens the degree of appreciation, and increases loyalty.
By delivering long-term, unique phygital experiences in their retail stores, brands can ensure a powerful brand story and innovative product storytelling, engage and immerse customers in their message and community, create a lasting and engaging store journey, and gain a competitive edge through uniquely crafted experiences. Additionally, phygital experiences can drive footfall into physical stores, and enhance the physical experience through digital means and vice versa.
As physical retail evolves, the focus on products will become less important, and it will be the uniqueness of ‘place’ and the in-store experience that encourages footfall. The physical space will complement the digital experience and create a unified brand activation.
According to a 2022 IBM/NRF report, Consumers Want It All, consumers no longer view online and offline shopping as distinct experiences and expect all of their experiences to be connected. 82% of millennials would rather spend money on an experience or event rather than goods, and a recent study shows 76% believe that the hybrid phygital model is here to stay, with many incorporating fun and immersive technology to improve customer engagement.
HYPERVSN is committed to providing the best phygital experiences for retail brands, with our innovative 3D holographic displays. Experience the future of retail marketing with HYPERVSN and let’s create an immersive and unique phygital experience for your customers.
Experience the future of retail marketing with HYPERVSN and let’s create an immersive and unique phygital experience for your customers.
