Welcome to The Phygital Lab

HYPERVSN is entering the next stage of its evolution with the launch of The Phygital Lab, a subsidiary of the company which focuses solely on all things phygital. “Converging Technology & Human Behaviour to craft Exceptional Physical Experiences, [The Phygital Lab will] cultivate transformative phygital experiences by blending the essence of human connection, inventive thinking, and collaborative co-creation”. Since the beginning, HYPERVSN has been in the business of crafting and selling the digital art of human emotion, and now The Phygital Lab is going to take us one step further into leading and owning the Phygital space.

Headed up by Tony Madden, a passionate and insightful expert in the field of Phygital, we are beyond excited to have him leading the way with this new venture.

Phygital isn’t for any specific industry, it can enhance, rejuvenate and integrate seamlessly into any sector, bringing incredible feats of creativity and customer engagement rates you previously have only dreamt of. When used in conjunction with HYPERVSN holographic solutions, but certainly not limited to them, together with holographic technology’s proven ability to positively impact businesses, phygital projects can bring your brand to life in truly magical ways. And with 80% of consumers more likely to make purchases after engaging with immersive experiences, this duo could prove to be the ‘secret sauce’ your brand has been looking for. 

Kicking things off, the team’s podcast, The Phygital Lab, will be the place to get all the insight and inspiration you need with the team sharing their expertise and best practices for the industry. In their very first episode, ‘Reimagining Retail’, Tony will sit down with Giovanni Zaccariello, SVP Global Visual Experience at Coach, a brand who is known for their eye-catching and viral marketing campaigns. Together they discuss past projects, like Coach’s collaboration with ZERO10 at Soho and their Tabby Tour campaign, deep dive into how retail brands can craft truly imaginative projects that attract and retain their target customers, and even look at how an international heritage brand like Coach assesses their KPI’s in relation to phygital content. With so much experience, expertise and insight packed in, this is a brilliant premier episode to showcase the value this podcast will bring.

Tune into The Phygital Lab podcast on Spotify, Apple Podcasts and the HYPERVSN Youtube channel to subscribe and make sure you never miss an episode. The world of Phygital is well and truly here, and with it a whole new world opens up for brands to create the customer experience of their dreams. Join us at The Phygital Lab to make those dreams a (virtual) reality.