A new chapter in retail has arrived: as tm:rw officially opens its doors in the heart of Times Square, HYPERVSN’s cutting-edge holographic experiences stand at the epicenter of the destination, reshaping what shoppers expect from the physical world.
Located in the historic Candler Building, tm:rw is a 20,000-square-foot portal to the future, built to house breakthrough technologies. But it’s HYPERVSN’s permanent installations that first stop visitors in their tracks – and then pull them into another dimension entirely.
HYPERVSN’s contributions to the tm:rw experience include:
A 16-Foot Holographic Wall anchoring the heart of the store, delivering jaw-dropping 3D content that appears to float in mid-air. Whether it’s highlighting featured brands or animating artful storytelling, this centerpiece isn’t just an experience – it’s a magnet.
An Iconic Street-Level Window Experience designed to disrupt the most distracted place on Earth. With one 13-foot-tall hologram and another stretching 9 meters wide, the dual experience stops crowds in their tracks, turning passersby into participants.
An In-Store AI Avatar that knows every product to its core. This hyper-realistic guide doesn’t just assist – it engages, educates, and personalizes every interaction. Think of it as the concierge of the future, always informed and always on.
This is not a pop-up or activation. HYPERVSN is embedded in the DNA of tm:rw – transforming the concept of ‘retail technology’ into an immersive experience.
“New York is the world’s stage,” said Kiryl Chykeyuk, Co-Founder and CEO of HYPERVSN. “And with tm:rw, we’ve taken our most powerful technology and turned it into a luxurious everyday experience. This is our proof that holograms don’t belong to science fiction anymore – they belong to high-end reality.”
As tm:rw redefines what the future feels like, HYPERVSN makes sure it looks like one too. From spectacle to substance, it’s a permanent reminder that tomorrow has officially arrived – and it’s in 3D.
For more on HYPERVSN, visit hypervsn.com. To experience tm:rw in person, step into Times Square or visit seeyoutmrw.com.
