London, UK – 27 May 2025 – HYPERVSN, the global pioneer in cutting-edge 3D holographic technology, announces a revolutionary leap in experiential advertising with the debut of the world’s first 3D Holographic Experience Truck, brought to life through a strategic collaboration with mobile advertising innovator FLO Advertising and out-of-home media leader Firefly.
This breakthrough brings HYPERVSN’s signature floating-in-air holographic visuals into motion – literally – redefining the future of how brands captivate audiences in public spaces. The launch marks the first time fully mobile 3D holography has been deployed at scale in an outdoor setting, starting on one of the world’s busiest stages: the Las Vegas Strip.
A New Dimension Of Advertising, Now In Motion
HYPERVSN’s award-winning holographic display systems, known for creating high-definition, free-floating 3D visuals without wearables or glasses, are now mounted on mobile platforms via FLO Advertising’s powerful truck fleet. These holographic billboards move with the flow of traffic and people, turning every city corner, convention, or event into a portal of immersive brand storytelling.
“This is about delivering wonder in motion. We’re turning ordinary city streets into moments of awe – where technology meets imagination and creates something people don’t just see, they feel. That’s the kind of experience today’s audiences remember.”
– Kiryl Chykeyuk, CEO and Founder of HYPERVSN.
Key Innovations In The 3D Holographic Experience Truck
True 3D Holograms in Motion: HYPERVSN’s patented 3D holographic system delivers unmatched visual impact.
Mobile Immersion: Seamless integration with FLO Advertising’s billboard trucks makes 3D holographic content even more dynamic, location-based experiences.
Audience Magnet: The mesmerizing holographic 3D visuals consistently outperform traditional media in engagement, dwell time, and recall.
Plug-and-Play for Brands: Easy-to-deploy experience makes it ideal for product launches, entertainment rollouts, and high-stakes campaigns.
Experiential Distribution Power: Enabled through Firefly’s robust advertiser network and experiential media expertise, the truck format offers brands a new way to amplify storytelling on the move.
Visionary Partners Powering The Future Of Out-of-Home
“This collaboration sets a new bar for what mobile media can do,” said Mike Foland, CEO of FLO Advertising. “We’ve built a platform that brings the most advanced 3D visuals directly into the public eye – and thanks to HYPERVSN, it’s not just eye-catching, it’s jaw-dropping.”
“This is more than media – it’s motion storytelling,” said Kaan Gunay, CEO of Firefly. “With HYPERVSN’s visuals, FLO’s fleet, and our platform, brands are stepping into a new era of experiential presence.”
With this launch, HYPERVSN, FLO Advertising, and Firefly are opening the door to a new paradigm in digital out-of-home engagement – one where storytelling moves through space, captures attention like never before, and leaves lasting impressions in three dimensions.
HYPERVSN is a London-based technology company recognized globally for its award-winning 3D holographic experiences. Designed to deliver immersive, head-turning experiences, HYPERVSN’s technology has been used by global brands across retail, entertainment, automotive, and beyond. (www.hypervsn.com)
About FLO Advertising
FLO Advertising is a Las Vegas-based pioneer in mobile digital billboards, operating one of the world’s largest fleets including the first-ever mobile 3D holographic truck. Known for high-impact campaigns along the iconic Las Vegas Strip, FLO offers unmatched visibility and experiential execution. (www.floadvertising.com)
About Firefly
Firefly is the global leader in mobility-based advertising, with a fleet spanning over 60,000 digital displays across major U.S. and international cities. The company specializes in contextually aware content delivery and experiential campaigns that move with the audience. (www.fireflyon.com)
“This is about delivering wonder in motion. We’re turning ordinary city streets into moments of awe – where technology meets imagination and creates something people don’t just see, they feel. That’s the kind of experience today’s audiences remember.”
– Kiryl Chykeyuk, CEO and Founder of HYPERVSN.