Author: Maria-Isabella Neverovich

The financial sector is known for its strict image which defines every area of its business operations from communications to internal management. But like many other sectors, banking too is seeking more innovative solutions to ensure client acquisition and retention.

For marketing departments around the globe, 2018 was the year of video-based strategies, artificial intelligence, and tighter regulations - particularly in the form of the General Data Protection Regulation (GDPR), implemented by the EU.