Nike focuses on creating immersive shopping experiences that reflect the lifestyle and aspirations of London consumers. To design a retail space that invites and converts, you must get to know your customer. 

Don’t just show products. Tell a story. 3D holographic content allows you to zoom in on intricate details, create engaging storylines and display pixel-perfect text, images and animations. 

Nike opted for a 3D holographic wall, the ideal choice for attention-grabbing graphics that highlight product USPs with a touch of drama. HYPERVSN has immersive solutions to suit every need – from AI-powered digital humans to interactive 3D modellers. Choosing the right activation for your customer and your retail space is key to success. 

A retail store’s layout can affect customer attraction, dwell time and likelihood of return visits. This is why retail design requires strategy, investment and innovation. Retail space is expensive, so optimising existing space is crucial for effective store design. 

While retail design is complex, there are a few key tips that can help any brand optimise their stores. The decompression zone is the first 5 to 15 feet inside a retail store where customers adjust to their surroundings. Brands should avoid placing any significant displays or signage here, as they are likely to be missed. Most shoppers naturally turn right when entering retail stores, which can guide store layout design. The layout type chosen for a retail store should reflect the products being sold and the desired customer experience. And finally, regularly changing the store layout can help maintain customer interest and boost sales. 

Immersive retail technology refers to the integration of digital elements – such as 3D holograms and interactive avatars – into a physical shopping environment. These tools elevate the design of the store, and often enhance the shopper experience through interactive product discovery, emotive visual storytelling and practical support. 

HYPERVSN 3D holograms use proprietary technology to generate sharp, vivid images that appear to be floating in mid-air. Our devices use high-speed LED-based rotors spinning at speeds that make the blades invisible to the human eye, leaving only high-definition 3D holographic content. Unlike traditional 3D displays, our solutions don’t require specialist glasses or headsets – the 3D effect is visible to the naked eye. With a brightness of 3,000 nits, these displays remain vivid even under intense lighting and bright, outdoor environments. Combining our specialist hardware with exceptional 3D design, our solutions create immersive experiences driven by dynamic, pixel-perfect visuals that grab – and hold – attention. 

Holograms enhance retail by offering interactive and visually compelling customer experiences that drive foot traffic and brand recall. They augment physical displays with dynamic, engaging content that transforms shopping into an immersive experience. More than just visuals, when used to educate consumers on the product, they prime customers for easier conversations with sales teams. 

Nike selected HYPERVSN for its high-quality 3D display technology, creating engaging, attention-grabbing holograms that visualised complex product features. As a leader in innovation, Nike chose to work with the market leader in futuristic immersive technology.