A product launch is a complex process that requires proper planning. The launch process is split into three sections: Pre-launch, the launch itself, and post-launch. Preparing for a product launch involves adapting to different phases, each with its unique set of tasks and focus areas. Timing your launch is crucial, as launching too early or too late can impact market readiness.

The pre-launch process of a product is multifaceted and complex, often likened to the submerged part of an iceberg, with the launch being just the visible tip. It is at this stage where HYPERVSN is on hand to support you in planning for an unforgettable launch campaign.

On the day of the launch, the focus shifts to execution, implementing the plans laid out during the preparation phase. Our team works with clients to support everything from installation to tech troubleshooting. Post-launch, it is important to iterate and make adjustments based on feedback and market response, ready for an even better campaign the next time around.

In a market where uniqueness is highly valued, offering a product that stands out can significantly increase consumer interest and willingness to pay more. But customers won’t purchase what they don’t understand. A clear value proposition is necessary to communicate how a product addresses customer pain points effectively. Your communication strategy should aim to humanise your product, making it relatable and easily understandable to your audience. 

Nike opted for a formation of four 3D holographic walls, each in a Prime accessory. This is the ideal choice for high-impact visual storytelling that stops passersby in their tracks. HYPERVSN has immersive solutions to suit every need – from AI-powered digital humans to interactive 3D modellers. Choosing the right activation for your customer and your retail space is key to success. 

A product launch is a planned and organised effort to release a new product for sale. The primary purpose of a product launch is to provoke a sense of anticipation and generate awareness of your product amongst your target audience. Creating a new product launch plan should include specific, measurable goals based on audience insights.  

There are many factors that contribute to the success or failure of a new product launch. Timing can make or break your product launch. Market research also plays a fundamental role in ensuring your launch is executed to perfection. Messaging is key – brands must build excitement around new product launches. Brands that clearly messaged their products as new and notable in their ads saw an average increase of at least 22% in click-through rates. Regularly monitoring campaigns and adjusting creative, targeting and other elements can maximise results during a product launch. The HYPERVSN CMS allows clients to monitor and update campaigns remotely with ease. 

For a new product launch, engagement metrics are key; footfall, dwell time, interactions, social media mentions and, of course, sales figures. However, the success of a product launch should be measured not just by its initial impact but by how well it integrates into and enhances ongoing customer relationships and sales strategies. 

Market validation should be an ongoing process that continues even after the product launch. Customer feedback is crucial for refining product features and ensuring they meet market demands. 

Effective product launch advertising should focus on discoverability, awareness, engagement, remarketing and creative formats. Traditional marketing alone simply doesn’t cut through the noise. Immersive experiences powered by 3D holography are ideal for innovation launches because they receive unmatched engagement, sharing brand and product messages through high-quality visual storytelling. 

Sales enablement plays a pivotal role in the success of product launches by ensuring that sales teams understand and can effectively promote the new product. Therefore, cross-functional collaboration is crucial during the product launch process to ensure alignment and success. 

From its inception, Nike has positioned itself as separate from its peers in sporting goods and fashion apparel. Setting your brand and product apart from the competition offers a compelling reason for your target audience to choose your product over market alternatives. In a market where uniqueness is highly valued, offering a product that stands out can significantly increase consumer interest and willingness to pay more. 

The Nike Air Max is an iconic footwear line with an impressive history. Air Max shoes are known for their retro-futuristic designs that blend well with various casual and athletic outfits. The Nike Air Max line was introduced in 1987 with the Air Max 1 by Tinker Hatfield. Since then, the Air Max has become a global phenomenon. Air Max cushioning technology was first introduced in the 1978 Nike Air Tailwind, developed by NASA engineer Frank Rudy. Visible Air-Sole units in Air Max models contribute to maximum impact resistance and responsive cushioning. The Air Max 90 and 95 models introduced bold colour-blocking and the first forefoot Air-Sole unit, respectively. The Air Max line includes various models that offer a mix of technology and design, contributing to its popularity and cultural significance. Models are often incorporated into collaborations with streetwear brands, enhancing their collectability. These sneakers have evolved from performance running shoes to staples in urban fashion, particularly influenced by hip-hop culture. This latest launch of Air Max Dn represents the next generation in the footwear cushioning revolution, with an incomparable look and feel. 

HYPERVSN 3D holograms use proprietary technology to generate sharp, vivid images that appear to be floating in mid-air. Our devices use high-speed LED-based rotors spinning at speeds that make the blades invisible to the human eye, leaving only high-definition 3D holographic content. Unlike traditional 3D displays, our solutions don’t require specialist glasses or headsets – the 3D effect is visible to the naked eye. With a brightness of 3,000 nits, these displays remain vivid even under intense lighting and bright, outdoor environments. Combining our specialist hardware with exceptional 3D design, our solutions create immersive experiences driven by dynamic, pixel-perfect visuals that grab – and hold – attention. 

Holograms enhance retail by offering interactive and visually compelling customer experiences that drive foot traffic and brand recall. They augment physical displays with dynamic, engaging content that transforms shopping into an immersive experience. More than just visuals, when used to educate consumers on the product, they prime customers for easier conversations with sales teams. 

By displaying products in high-definition 3D, the dynamic holographic content allows consumers to explore every detail of a product. Nike used this to give consumers a look inside the technology of the Air Max Dn, showing the internal Dynamic Air tubes and the visible Air-Sole units that contribute to maximum impact resistance and responsive cushioning. 

Nike selected HYPERVSN for its high-quality 3D display technology, creating engaging, attention-grabbing holograms that visualised complex product features. As a leader in innovation, Nike chose to work with the market leader in futuristic immersive technology.