Valuable and effective website content wins traffic and converts leads, but at the same time, it requires a lot of time and energy to create. This is why content recycling is one of the easiest ways to boost the results of your marketing efforts, especially if you don’t have a full-stack marketing team!
Let’s cover how you can reuse content for your blog to drive organic traffic, and build trust with your existing leads:
- Where to find your reusable content
- Important things to remember when recycling your blog content
- Which HYPERVSN blog posts to recycle
- How to turn social posts and newsletters into blog posts
- Success Stories
- Where to begin
Where to find your reusable content
On any public HYPERVSN channel: blog, social media, newsletter. Or on the same channels as the companies from the HYPERVSN Partner Community – but please respect the efforts of our other Partners, it is a must to get their approval first and add the Copyright before content usage.
Important things to remember when recycling your blog content
Don’t just copy and paste materials, as it will damage your SEO and page rankings. Search engines only place value on unique content, which is why you must take our content as a base, translate it to your local language, and add your own relevant cases or unique business knowledge to the content.
Which HYPERVSN blog posts to recycle
Last week we rolled out a convenient database containing all the posts from the HYPERVSN Blog. You can use it to easily find relevant articles by filtering by topic, category, featured products, date, etc. But most importantly it contains a “To-do” column made especially for the Partner Community.
We’ve already marked the blog posts that will bring you the most benefit with the “Translate for your website” tag. The blog posts that brought us the most organic traffic are marked with the “Best for SEO” tag.
How to turn social posts and newsletters into blog posts
Recycle your newsletters (and ours), and turn them into engaging articles to announce new product features and company updates. Create compilations of the client cases that we post on our social channels, featuring cases specific to your industry (retail, automotive, etc). Installation guidelines and insights could also bring a lot of value to your readers. If you want to use materials created by our other Partners, please get their approval first and use their Copyright.
Success Stories
Here is how Vetrina Digitale Srl, HYPERVSN Partner in Italy, reused our newsletter covering new features of 3D Studio software, and turned it into an article that announced a great new software update. They translated the newsletter and added specific details on why it’s so perfect for customers – and viola! Check their efforts here.
Another example of great copy localization can be found on the website of HoloVSN, our Partner in Poland. They have a separate block on the main page where they briefly highlight major company and product news in Polish, and link it with articles on the HYPERVSN blog or other resources for those who want to read more on the subject. You can find it at the bottom of the HoloVSN main page, and create the same block on your website, keeping your readers regularly updated.
Where to begin
Here are 3 to-dos for you:
- Create a blogpost about the new HYPERVSN 3D Studio features (aqua effect, background removal, etc.) based on our recent newsletter.
- Choose one article from our blogpost database, translate it and add to your blog.
- Post your questions and accomplishments on Partner Community. Or better yet, ask us about additional materials (like pictures) directly, we will be glad to help you 🙂
