Start with clarity on what the campaign needs to achieve. It could be maximum impressions from a commuter audience, product discovery for a new SKU, or announcing a new store opening. HOKA’s goal was to introduce the Mafate 5 to a broad Zurich audience at the moment of Ochsner Sport Pro’s store launch. A clear goal determines everything from placement to content approach to success metrics. 

Shop windows in high-footfall transit corridors like Europaallee deliver a large, varied audience with no ongoing media spend. Identify the right store and then select a window that faces the highest pedestrian flow. HOKA and Ochsner Sport Pro chose a position that captured both destination shoppers and commuters, maximising daily reach. 

For maximum impact, 3D content must be created by a highly skilled, specialist design team like the HYPERVSN Design Lab. Content should showcase the product from every angle, highlighting its most distinctive design features. For HOKA, this meant the Mafate 5’s midsole stack, lug outsole and colourway – the details that make the shoe visually unique. Design content that rewards both distant and close observation. 

The campaign shouldn’t start and end with a retail hologram. For a “phygital” effect, ensure the hologram and its physical surroundings are aligned and complementary. The HOKA hologram was housed in a bespoke, on-brand accessory, ensuring it was framed cleanly, safely enclosed and that the installation looked carefully crafted, not retrofitted. 

Once a campaign launches, it should be responsive to feedback and performance. Monitor the activation using footfall counters and social listening, as holographic retail displays generate organic social sharing when they are strong enough to stop people in their tracks. Use the CMS to update content remotely for seasonal campaigns or new launches without physical intervention. 

HYPERVSN 3D holograms use proprietary technology to generate sharp, vivid images that appear to float in mid-air. HYPERVSN devices use high-speed LED rotors spinning at speeds that render the blades invisible to the human eye, producing a persistent 3D holographic image. Unlike traditional 3D displays, no specialist glasses or headsets are required – the effect is visible to the naked eye. HYPERVSN 3D holograms have a brightness of up to 3,000 nits, ensuring vivid visibility even in bright retail environments, under strong artificial lighting or in direct sunlight. 

Founded in 2009 by former Salomon employees, HOKA was acquired by Deckers Brands in 2013, the parent company of UGG and Teva. HOKA running shoes are known for their maximalist cushioning – thick midsoles designed to absorb impact on long-distance runs and technical trails. The brand has grown from a niche running line into one of the fastest-growing footwear brands in the world. 

The Swiss sports retail market is dominated by national chains including Ochsner Sport, Intersport and Dosenbach, with Ochsner Sport Pro positioning itself at the premium end of the segment. Swiss consumers have high disposable income and strong participation in outdoor and trail sports, making Switzerland a strategically important market for performance footwear brands like HOKA. 

HYPERVSN 3D holograms use 70% less energy than traditional 2D LED screens, supporting sustainability goals for retail brands and retailers. Remote content management via the HYPERVSN CMS eliminates the need for printed promotional materials, reducing waste throughout the campaign lifecycle.