OVERVIEW
Case Study Summary
Client: Keflavík Airport Industry: Travel
Challenge: Boosting efficiency and creating a seamless passenger experience with innovative technology.
Solution: 3D holograms stand out and grab more attention than traditional 2D signage, making them an excellent tool for sharing key information in busy hubs.
Key Outcomes
A dynamic, novel way of sharing key passenger information.
A high-tech approach that gives the airport a competitive edge.
KEFLAVÍK AIRPORT
About the Client
Country & Region
Keflavík Airport is the largest airport in Iceland and the country’s main hub for international transportation. The airport is located approximately 50 km southwest of Reykjavík, near the town of Keflavík.
Amenities
Keflavík Airport is described as a clean, efficient and well-organised facility. The airport offers extensive duty-free shopping, dining options including cafes and restaurants, and various essential services such as free Wi-Fi.
Market Position & Scale
Keflavík Airport is served by 27 airlines as of 2025. The airport is the 5th busiest airport in the Nordic countries. Keflavík Airport is expected to accommodate over 7.5 million passengers in 2026.
01. CHALLENGE
Utilising Technology to Create an Efficient Passenger Process
The travel industry in 2026 faces a uniquely challenging landscape. According to the Airports Council International (ACI) World, global passenger volumes are projected to rise to 10.2 billion this year. This record number of passengers expect more seamless and rewarding experiences than ever before. The world’s leading travel hubs are realising that their role is no longer just about movement; they must create smooth, human-centred experiences that provide peace of mind and boost loyalty.
The team at Keflavík International Airport rely on technology to support everything from ticketing to wayfinding, recognising the boost in efficiency and customer satisfaction it offers. They recognised a need to take this same approach to improving the flow of their security hall, a space where delays and inconveniences have a huge impact on passenger experience. Despite their extensive 2D signage, passengers repeatedly failed to remove items such as liquids, laptops and tablets from their luggage. When this happens, bags are flagged to be searched manually, creating a delay in an already lengthy process. Transforming the security process into a quick, smooth encounter would give Keflavík Airport a highly competitive airport experience.
Pain Point: An airport is a high-stress, confusing place for many passengers. Traditional 2D signage fails to cater to a multilingual audience with limited time and attention. Keflavík Airport must increase efficiency while reducing stress and uncertainty for passengers.
Implementing innovative technology that connects with multilingual travellers.
Boosting efficiency without compromising on empathy.
02. CHALLENGE
Improving Customer Satisfaction with Enhanced Passenger Experience
Happy customers are great for an airport’s brand but also for the bottom line. Satisfied passengers spend up to 45% more on airport retail, dining and duty-free purchases compared to unhappy or stressed travellers. In travel, there are many best practices for making sure your airport nurtures happy customers. Collecting customer feedback is an effective step in measuring and improving customer satisfaction and retention rates. Listening and responding to passengers helps airports retain more customers and build loyalty. Going digital to offer proactive multi-channel support options helps quickly answer customer questions and ease passenger frustrations. At Keflavík Airport tickets for airport shuttle buses can be purchased online, at the airport information desk or from vending machines. Free unlimited Wi-Fi is available throughout Keflavík Airport and the airport offers various parking solutions for travellers. There are several car rental agencies located on-site and currency exchange services at the Prosegur Change branch in the arrivals hall.
However, today’s traveller doesn’t just want an efficient airport experience, they want a memorable one. In fact, 44% of travellers now say that local touches and memorable “moments” are key to their satisfaction. Keflavík International Airport has already made strides in this department, with a children’s play area inspired by the magical world of Tulipop and live performances for guests during special events like the Iceland Airwaves music festival. Investing in technology to enhance efficiency in the security hall represented another opportunity for Keflavík Airport to create something truly memorable in their travel hub.
Pain Point: Customers are not just looking for efficiency – they are looking for an experience they won’t get at any other airport. Even educational solutions must enhance overall passenger experience and promote a memorable journey.
Implementing a novel visual installation that is unique to Keflavík Airport.
Combining education and entertainment to improve customer satisfaction.
The Solution Technology That Boosts Customer Satisfaction
The most impactful customer experience technology is both practical and spectacular. Studies show that 3D holograms can boost engagement, dwell time, sales and overall customer satisfaction.
Why HYPERVSN?
Keflavík Airport chose the market leader in immersive experiences powered by 3D holography.
Hardware Configuration
6-unit HYPERVSN SmartV Wall in Plex Guard accessory.
Content Format
3D holographic visual storytelling educating passengers on the security process.
Placement Strategy
Placed in an elevated, central part of the security hall to ensure clear sight and maximum engagement.
Traditional 2D Signage |
HYPERVSN 3D Holograms |
|---|---|
Engagement |
|
| Low, blends into background | High, stands out and elicits emotion |
Storytelling |
|
| Limited, static or 2D animations | Vivid, highly detailed 3D visuals |
Phygital Effect |
|
| Feels separate from or imposed on physical store | Augments and interacts with physical retail environment |
Shareability |
|
| Low | Highly Instagrammable |
How It Works
Retail Solution Implementation
01. Content & Creative Production
Our in-house design experts transformed Keflavík Airport’s images and messaging into vivid, dynamic holographic visuals.
02. Installation & Setup
Displays were installed within a protective casing using our Plex Guard accessory, ensuring safety and longevity.
03. Playback, Control & Updates
The client was able to make updates and amends to the campaign remotely, using the HYPERVSN CMS and HYPERVSN app.
Impact in Innovation
A Seamless Customer Journey
Enhanced Efficiency
By educating passengers on the correct security protocols, the 3D hologram increased efficiency, reducing wait times and manual searches.
Responsive Content
The campaign could be managed in real-time from anywhere in the world, allowing the team to amend and refresh content in response to activity and feedback.
Competitive Advantage
Only 6% of consumers have encountered a 3D hologram. This installation ensured Keflavík Airport stood out from competitors.
High-Impact Infotainment
3D holographic visuals stand out and boost passenger engagement while sharing valuable information.
Lasting Impact
Customers continue to visit the store to see the hologram, amazed and excited by what they see.
Organic Social Reach
The installation created shareable moments, with passengers more likely to mention the airport on social media.
Integration & Compatibility
Technology Used
This Keflavík Airport passenger engagement campaign used a 6-unit HYPERVSN SmartV Wall and a Plex Guard accessory.
Safety and compliance notes: Proper installation is required to avoid malfunctions or hazards. To prevent consumers from touching the holographic devices, an appropriate distance and/or protective accessories are recommended. HYPERVSN provides set-up support and a range of stylish, practical accessories.
4K resolution with brightness of up to 3,000 nits
Patented technology
Cloud-based CMS for ultimate control
YOUR HOW-TO GUIDE
Turn Customer Feedback into Action Like Keflavík Airport
Using technology to boost both efficiency and customer experience is an excellent strategy for travel hubs. Here’s our step-by-step guide on how to use 3D holograms in your customer journey.
Need Clarification?
Frequently Asked Questions
Start Your Project with HYPERVSN
Get in touch to discuss how 3D holography could transform your passenger experience and boost customer satisfaction.
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3D holography can support travel hubs with everything from wayfinding to retail visibility to passenger engagement. Define what the focus is for this campaign, drawing on customer feedback. Acting on customer feedback promotes positive customer experiences and builds customer loyalty.