Dmitry Shatkov

Ecommerce Manager

Marketing Tips

I. Metaverse – Parallel or New Reality

09 February 2023 • 7 min read
Main page » Marketing Tips » I. Metaverse – Parallel or New Reality

The Metaverse has gained a lot of attention and interest in recent years. The development of VR, AR, and other immersive technologies, as well as the increasing prevalence of online social interactions and digital experiences, has fueled excitement about the potential of the Metaverse. As people explore the possibilities of virtual worlds and imagine new ways of living, working, and playing in a digital environment, the Metaverse has become a hot topic in the tech, gaming, and investment communities.

Moreover, the COVID-19 pandemic has accelerated the adoption of virtual and remote experiences, which has added to the excitement about the Metaverse. As more people become comfortable with virtual environments, they are looking forward to a future where they can experience a greater sense of presence and interact with others in a shared digital space.

Given the pace of technological advancement and the increasing interest in the Metaverse, it is likely that we will continue to see new developments and implementations in this area in the coming years.

What is the definition of Metaverse

The Metaverse is a term used to describe a virtual world or universe that exists as a parallel and interconnected reality to the physical world. It is a collective space that allows users to interact with each other, as well as digital and virtual objects and environments, in a virtual space. The Metaverse is often seen as a combination of virtual reality (VR), augmented reality (AR), and the internet, and is expected to become a key aspect of the digital landscape in the future.

The Metaverse is often envisioned as a shared, immersive virtual environment that can be accessed by users through various devices and technologies, including VR and AR headsets, mobile devices, and computers. The Metaverse is expected to facilitate new forms of social interaction, commerce, and entertainment, as well as new opportunities for education, training, and professional development.

In the Metaverse, users will be able to create avatars that represent them in virtual environments, and interact with each other and digital objects and environments in real-time. They will also be able to create and manipulate virtual objects, environments, and experiences, and participate in virtual events, games, and other activities.

What is the philosophical meaning of Metaverse

The philosophical meaning of the Metaverse refers to the broader implications and questions that arise from the concept of a virtual world or universe that coexists with the physical world. Some of these implications and questions include:


  • Identity: How will our sense of self be affected by our presence and experiences in the Metaverse? Will we see ourselves as separate entities in the physical world and the Metaverse, or will our sense of self become more blended?
  • Reality: What is the definition of reality in the context of the Metaverse? Is the Metaverse a real world or is it just an illusion?
  • Free will: How much control do we have over our experiences and actions in the Metaverse? How much is determined by the virtual environment and its rules?
  • Ethics: What ethical considerations will arise in the Metaverse? For example, how will issues of privacy, intellectual property, and consent be addressed?
  • Consciousness: Can conscious entities exist in the Metaverse? If so, how will they be created and what rights will they have?
  • Technology and society: How will the Metaverse impact society and human relationships, and how will it be shaped by technology and economic, political, and cultural factors?

These questions highlight the complex and far-reaching implications of the Metaverse and invite us to reflect on the nature of reality, the self, and human experience in the digital age.



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