The idea of going to the bank, grocery store or a concert arena and being greeted by a friendly life-sized human hologram seems like something out of a movie. But it’s a reality that is becoming ever more common. AI-powered digital avatars are revolutionising customer experience across industries and regions, and with reported upticks in engagement and lower operational costs, it’s no wonder senior executives are asking themselves: could this work for my business?
The short answer is…yes! Digital avatars have a place in every company in every industry. They are the future of customer and employee relations, so it’s less a matter of ‘if’ and more a matter of ‘when’. While now is the ideal time to implement AI-powered holographic humans to stay ahead of the curve, it’s crucial to first ensure that your business has the right infrastructure and strategy in place to guarantee a successful outcome. We’ve come up with three questions to ask yourself to assess your business readiness.
- Do we have a clear objective?
- Do we have the right team in place?
- Are we technically capable?
A Digital Avatar Job Description
When new innovations come about, brands often implement them simply because everyone else is. It’s this approach that leads to ineffective implementation, low staff or customer engagement and minimal returns. With a technology as complex and involved as digital avatars, a strategic approach is a must. What exactly is your team of DAs going to do? How will they collaborate with your human teams? It can be useful to think of this process as developing a job description for your DAs.
Not only will this help to give clarity on the project, it will also put at ease the minds of teams who might feel that DAs are there to replace them, mitigating internal push back.
A Top Tier Task Force
Whatever job description you come up with for your DAs, their rollout will affect every corner of the business. It’s essential you create a diverse team to manage the planning, implementation and monitoring of what is essentially a new (non-human!) department.
Our latest eBook provides an insight into what roles should be included in this team, and how the project manager can have conversations across the business to get internal buy-in and build a winning team on the way.
A Technical Minefield
The technology aspect of AI-powered holographic humans is enough to put any senior executive off. The huge cost investment and specialist in-house knowledge required to manage such a project is simply not feasible for most businesses. Luckily, companies like HYPERVSN offer plug-and-play solutions that are easier, faster and more cost-effective to implement.
By leaving the technical aspects of the project to specialists, brands can focus on the business and customer side of things, ensuring that digital avatars are implemented effectively and welcomed with open arms by employees and consumers alike.
Are You Ready?
Having gone through these three key questions, we hope you have a better idea of whether or not your business is ready for digital avatars and, if not, what you can do to get there. For more insights on how to prepare yourself and your business for this digital revolution, download our free eBook ‘AI-Powered Digital Avatars: A Business Case’.
