Christmas sales represent 20% of some retailers’ annual revenue, according to Science Daily, and though this isn’t the only gift-giving holiday in the calendar, it is the biggest one the world over, by far. We believe however, with our HYPERVSN Solutions, we can generate this kind of gift-giving revenue across all the holidays, and in this article, we will show you, our HYPERVSN Partners, how.
Who should you be targeting?
From Retail and HoReCa to Transportation, as a Partner you know that HYPERVSN Solutions are suitable for all the industries. As long as they operate within physical premises, like showrooms, office or retail spaces, they will benefit from what you offer. Showcase to them examples of our solutions in action, such as:
- welcome clients and guests when entering the premises
- entertain customers in checkout zones, queues or fitting rooms
- promote offers and direct customers
- decorate for the holidays with mind-blowing 3D animations
We suggest creating a list of the companies and brands in your local area, and adjusting your Solution offering according to their industry. If there are companies on the list who are already familiar with the technology and likely to convert faster, it’s best to test out your pitch by targeting them first.
What should you offer to customers?
In our experience, customers expect rates that are lower than usual during the festive season. Instead of a regular discount though, HYPERVSN normally comes up with specific package options combining our solutions with themed holiday content.
We tried that for Easter, Valentine’s Day, Christmas and Halloween already – with the latter two proving to be the most profitable.
Here are some of the package options we tested:
- Themed content: contains 2-3 visuals for the Solo device. Clients can buy either their visuals of choice or the whole range at a discount. Wall adaptations are also available upon request.
- Themed content + a custom visual
- Themed content + HYPERVSN Solo M / L
- Themed content + HYPERVSN Wall + accessory
Holographic New Year Tree Package:
themed content + HYPERVSN Wall + Wall Stand
Themed content ideas might include:
Halloween, Christmas, New Year, Chinese New Year, St. Valentine’s and Easter are the international holidays HYPERVSN Design Lab annually produces content for. For local holidays you will need to create content yourselves or order it from the HYPERVSN Design Lab. Please plan for two-three weeks’ notice in the latter case.
Tips for maximising the ROI of the package:
- Prepare 2-3 package options targeting different business needs to optimise your efforts and facilitate the decision-making process for your customers.
As you are targeting new leads, each package has to include the HYPERVSN Solo device M / L.
- The earlier you launch it, the better: packages that are launched a month or more ahead of the holiday perform better.
- The content range should contain 2-3 visuals at minimum for customers to choose from.
What marketing assets will accompany your package launch? Refer to this folder to see the asset examples.
- Images: best used for social media posts and covers, banner ads, website and blog banners, video thumbnails.
- Videos: include shots of HYPERVSN technology in action, the relevant content and accessories you are selling.
- PDF files / landing pages / blog articles: include an overview of the entire offer.
Tip: an idea would be to base the article on the topic of holiday marketing, and include the link to the holiday package options. You could create it based on the one you are reading right now – get more tips on Content Recycling here.
When pitching the holiday offer to specific brands, it would be wise to collect HYPERVSN user case examples from their industry using our extensive Content Assets Database.
If there aren’t any examples you find that fit your client, use HYPERVSN Viewer to see how HYPERVSN could fit their unique needs. If you want to add the tool to your website, learn more here.
Another option could be to generate mockups of what the device looks like in their work space, similar to that of the client’s. Here are some examples you could use for a reference.
By the end of 2020, we will also release the dedicated software to facilitate the mockups production process for you. Please stay tuned for the updates via the LinkedIn Partner Community and the weekly Partner Newsletter.
Black Friday and Cyber Monday are right around the corner. Take some time to think of what you could offer to customers, and put the above knowledge into practice.
