The Automotive industry has always been one of the most innovative industries, taking advantage of the brightest and most promising technological and marketing ideas.
Car configurators
The idea of personalising cars before purchase is not a new one – many car manufacturers offer customers the ability to customise their vehicles during the configuration process. This can include options such as choosing the colour, interior trim, and other options such as the type of wheels or added features like a sunroof or upgraded sound system.
By allowing customers to personalise their cars before purchase, manufacturers can help ensure that the customer is happy with their new vehicle and make it more likely that they will return to them for their next car purchase. Additionally, offering customisation options can help car manufacturers differentiate themselves from competitors and potentially attract more customers.
So, the concept of car configurators has been there for a while, but now it can be taken to another level with the help of 3D holographic technologies.
From 2D to 3D
In general, the transition from 2D to 3D marketing is happening right now and it makes quite a difference. 2D marketing refers to marketing techniques that use two-dimensional (2D) media, such as print materials (e.g., brochures, flyers, posters), online advertisements (e.g., banners, display ads), and video (e.g., television commercials). These types of marketing materials typically rely on static images or text to convey information and are designed to be viewed from a single perspective.
3D marketing on the other hand, refers to marketing techniques that use three-dimensional (3D) media, such as virtual and augmented reality experiences, 3D graphics and animations, and 3D product visualisation. These types of marketing materials are designed to be interactive and immersive, allowing the viewer to experience the product or service in a more realistic and engaging way. 3D marketing can be experienced through a variety of mediums, such as computer graphics, virtual reality headsets, and augmented reality apps.
The above advantages of 3D marketing became the main motivation for the wide implementation of 3D configurators in the automotive industry.
3D Car Configurators
3D configurators are tools that allow users to customise and visualise products in three dimensions. In the automotive industry, these tools are commonly used to allow customers to design and build their own cars, choosing from a range of options for features like colour, interior design, and wheels.
For marketing departments, 3D configurators can be a valuable tool for engaging potential customers and generating interest in their products. By giving users the ability to create their own unique vehicles, 3D configurators can help to create a sense of ownership and personalisation that can be a powerful driver of customer loyalty and brand engagement.
Additionally, 3D configurators can be used to collect valuable data about customer preferences and behaviour. By tracking the choices that users make when building their vehicles, marketers can gain valuable insights into what features and options are most popular, which can inform future product development and marketing strategies.
3D Configurators for Marketing
There are a number of different types of marketing research that can be conducted using 3D car configurators. Some examples include:
Preference analysis. By tracking the choices that users make when building their vehicles using a 3D configurator, marketers can gain insights into the features and options that are most popular among different segments of customers. This information can be used to inform product development and improve marketing strategies.
Customer segmentation. By analysing the choices that users make when using a 3D configurator, marketers can identify common patterns and preferences among different groups of customers. This information can be used to create more targeted marketing campaigns and to better understand the needs and preferences of different customer segments.
Brand awareness and engagement. By using a 3D configurator as part of a marketing campaign, marketers can engage potential customers and generate interest in their products. By giving users the ability to create their own unique vehicles, 3D configurators can help to create a sense of ownership and personalization that can be a powerful driver of customer loyalty and brand engagement.
User experience research. By analysing how users interact with a 3D configurator, marketers can gain insights into the user experience and identify areas for improvement. For example, they can track how long users spend using the configurator, which features they use the most, and whether they encounter any problems or challenges. This information can be used to refine the configurator and improve the user experience.
This way, 3D Configurators are a valuable tool for both customers and companies.
The Advantages of 3D Configurators
3D holographic configurators have a number of potential advantages over traditional 2D digital configurators. One key advantage is the enhanced level of realism and immersion that they offer. Because holographic configurators allow users to see a three-dimensional representation of the product they are designing, they can provide a more realistic and engaging experience than a two-dimensional configurator.
Another potential advantage is that holographic configurators can allow users to interact with the product in a more intuitive and natural way. By using gestures and other natural movements, users can manipulate and explore the product in a way that is more similar to how they would interact with a product in the real world. This can make the experience more engaging and enjoyable for users.
Additionally, holographic configurators may be able to offer a wider range of customisation options than traditional 2D configurators. Because they can show the product in three dimensions, holographic configurators can allow users to see the effects of their choices from different angles and perspectives, which can make it easier to visualise the final product.
3D Configurator Technical Options
The depth and detail of a 3D car configurator will depend on a number of factors, including the specific implementation and the resources and capabilities of the company that develops the configurator. In general, however, 3D configurators can be quite deep and detailed, allowing users to customise a wide range of vehicle aspects.
For example, a 3D configurator might allow users to choose from a range of exterior colours and finishes, as well as options for wheels, tires, and other accessories. Users might also be able to customise the interior of the vehicle, choosing from a variety of materials and colours for the seats, dashboard, and other features.
Additionally, a 3D configurator might allow users to choose from a range of engine and performance options, such as different horsepower ratings or fuel efficiency ratings. Users might also be able to select from a range of advanced features and technologies, such as advanced driver assistance systems or infotainment systems.
3D Configurator Solution
We’ve already mentioned that the technical design of 3D Configurators may differ. It can be virtual or augmented reality, but we can offer you another way to experience similar opportunities – HYPERVSN SmartV Walls are able to bring those features to life.
HYPERVSN SmartV Wall is a product that uses HYPERVSN’s proprietary technology to create the illusion of three-dimensional holographic images floating in mid-air. These images can be of any design and complexity with no limits. SmartV Walls are designed to be easy to install, operate, and maintain, and can be customised to fit the specific needs of any customer.
In addition, such Walls can be combined with interactive devices and provide all the features of 3D Configurators in any showroom, at any event or exhibition.
