INSIGHTS 

Building an Immersive Brand Universe: A Consumer Insights Report

Reinvigorate your customer experience and set your brand apart with our in-depth, data-driven report

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The Power of Immersion:

What do consumers want?

Our report holds the answers: 

Independent Research

View the insights from our survey of 2,000 UK consumers.

Know Your Customer

In-depth retail customer personas to support your planning. 

Brand Blueprint

Step-by-step guidance on building an immersive brand universe.

The Future Is Immersive

Product alone is not enough; consumers want to experience your brand.

47%

of consumers

said immersive in-store experiences improved the shopping experience 

64%

of consumers

find store ambiance (e.g. lighting, music, space, cleanliness) important to their overall shopping satisfaction.

6%

of consumers ONLY

have interacted with 3D holograms – yours could be their first! 

Why Build A Universe?

Customer relationships are moving from transactional to emotional

The future of branding is all about ethics and experience. In response to a global pandemic, widespread political instability and growing disdain for capitalism, consumers are more concerned than ever with the mark that a brand will leave on this world, and the way they interact with brands is changing. 

INSIGHTS

Drive customer loyalty, increase engagement and boost sales.

A well-executed brand universe is the foundation of truly immersive experiences that drive brand awareness, brand affinity and customer loyalty. 

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Feeling Good About Brands

Consumers want to feel positive and connected with the brands they support.

Immersive Experiences Matter

63% of consumers say immersive experiences enhance their in-store shopping trips.

Building Strong Relationships

A good brand-consumer connection thrives on shared values and experiences.

Build Memorable Experiences

Brands can take a leaf out of the entertainment playbook and build enchanting brand universes.

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