INSIGHTS 

Building an Immersive Brand Universe: A Consumer Insights Report

Reinvigorate your customer experience and set your brand apart with our in-depth, data-driven report

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Ready to Build Your Brand Universe?

Download our comprehensive report filled with exclusive consumer insights and start your journey to enhanced customer engagement now. 

    After submitting the form, we will send a copy of the Consumer Research Report to your inbox.

    The Power of Immersion:

    What do consumers want?

    Our report holds the answers: 

    Independent Research

    View the insights from our survey of 2,000 UK consumers.

    Know Your Customer

    In-depth retail customer personas to support your planning. 

    Brand Blueprint

    Step-by-step guidance on building an immersive brand universe.

    The Future Is Immersive

    Product alone is not enough; consumers want to experience your brand.

    47%

    of consumers

    said immersive in-store experiences improved the shopping experience 

    64%

    of consumers

    find store ambiance (e.g. lighting, music, space, cleanliness) important to their overall shopping satisfaction.

    6%

    of consumers ONLY

    have interacted with 3D holograms – yours could be their first! 

    Why Build A Universe?

    Customer relationships are moving from transactional to emotional

    The future of branding is all about ethics and experience. In response to a global pandemic, widespread political instability and growing disdain for capitalism, consumers are more concerned than ever with the mark that a brand will leave on this world, and the way they interact with brands is changing. 

    INSIGHTS

    Drive customer loyalty, increase engagement and boost sales.

    A well-executed brand universe is the foundation of truly immersive experiences that drive brand awareness, brand affinity and customer loyalty. 

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    Feeling Good About Brands

    Consumers want to feel positive and connected with the brands they support.

    Immersive Experiences Matter

    63% of consumers say immersive experiences enhance their in-store shopping trips.

    Building Strong Relationships

    A good brand-consumer connection thrives on shared values and experiences.

    Build Memorable Experiences

    Brands can take a leaf out of the entertainment playbook and build enchanting brand universes.

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