Retailtainment: What Is It and Why You Should Care

If you are a retailer, you might have heard of the term “retailtainment”. But what does it mean and how can it help you attract and retain customers?

Retailtainment is the combination of retail and entertainment. It implies different methods and techniques that provide customers with a unique experience without focusing on receiving payments. Brands evoke emotions and senses in customers to drive their interest. 

Retailtainment is not a new concept, but it has become more popular and relevant in recent years, as consumers look for more than just products when they shop. They want to have fun, learn something new, interact with others, and feel connected to the brands they buy from. 

Some of the benefits of retailtainment for retailers are:

• Creating a competitive advantage by differentiating your brand from others;
• Increasing brand loyalty by building emotional connections with customers;
• Generating word-of-mouth promotion and buzz around your brand;
• Boosting sales by creating a positive mood and encouraging impulse purchases;
• Providing customer insights by observing their behaviour and preferences;
• Attracting more customers by offering something for everyone.

Some of the benefits of retailtainment for customers are:

• Interacting with the product and trying it before buying it;
• Having a memorable experience that they can share with others;
• Making useful purchases that match their needs and personalities;
• Feeling valued and appreciated by the brand;
• Making well-informed purchasing decisions based on expert advice.

Here are some examples of using retailtainment from global brands.

Escentials, a brand that sells natural skincare and fragrances, invites visitors to use a complimentary fragrance consultation service. You can ask beauty advisors questions and identify your perfect fragrance with Escentials.

Jo Malone, a British multinational cosmetics company, invites customers to use their five senses to feel the incredible smell of perfumes and candles. The store’s workers employ imaginative designs, textures, and narratives to encourage senses and establish emotional connections. The company invites people to smell their products and choose the right one for their personalities. The brand does its best to provide customers with the ultimate customer experience. Clients can get a complimentary hand massage with Jo Malone’s products and a relaxing experience.

Lego, a Danish toy company, offers customers a chance to play with their products in their stores. You can build your own creations, join workshops, watch demonstrations, and even get personalized Lego portraits. Lego stores are designed to appeal to both children and adults and to foster creativity and imagination. 

As you can see, retailtainment is a powerful way to enhance your customer experience and grow your business. If you want to implement retailtainment in your store, here are some tips:

• Know your target audience and what they want;
• Choose a theme or story that matches your brand identity and values;
• Use different elements, including music, lighting, colours, smells, sounds, etc. to create an immersive atmosphere;
• Provide interactive and engaging activities that involve your product or service;
• Train your staff to be friendly, helpful, and knowledgeable;
• Measure your results and get feedback from your customers.

Retailtainment is not just a trend but a necessity in today’s competitive market. By offering your customers more than just products, you can create loyal fans who will come back for more.

HYPERVSN in retailtainment

Retailtainment and holographic displays can work together to create a unique and immersive experience for customers. For example, a store can use holographic images to create a theme or a story that matches the retailtainment activity. A bookstore can have a Harry Potter-themed display that invites customers to join a trivia game or a reading session. A clothing store can have a fashion show with mannequins and holographic screens that showcases the latest trends and offers discounts or prizes to participating customers.

Retailtainment and holographic displays can also complement each other by providing different types of stimulation and interaction. For example, a store can use HYPERVSN displays to catch the eye of customers, who are passing by or browsing, and then use retailtainment to engage them further and encourage them to stay longer or buy more. A toy store can have a colourful and playful 3D holographic display with toys and characters that attracts children and parents, and then offer them a chance to play with the toys or join a workshop or a contest.

Conclusion

Retailtainment and HYPERVSN displays can become an effective way to generate value for customers and differentiate a store from competitors. By combining them, retailers can offer customers more than just products or services; they can offer them fun and memorable experiences that can increase customer satisfaction, loyalty, and word-of-mouth.