Dmitry Shatkov

Ecommerce Manager

Marketing Tips

How Holograms Transform the Banking Industry

24 February 2023 • 5 min read
Main page » Marketing Tips » How Holograms Transform the Banking Industry

We use holograms for various purposes, such as entertainment, education, art, and security. Here, we will explore some examples of how we can use them in banking.

Holographic Security Features

One of the most common uses of holograms in banking is for security features on banknotes. Holograms, also known as diffractive Optically Variable Devices (OVDs), have become one of the most common Level 1 security features on banknotes. They now appear in more than 300 denominations in 97 currencies. Holograms can combine multiple images and effects, such as changing colours, 3D images, micro text, and hidden images, to enhance the counterfeit resilience of the banknote. For example, the reflective strip on the new UK polymer £5 banknote contains an image of Big Ben. It uses holography to produce changing colours as you tilt the note and a 3D image of the coronation crown, which can be seen “floating” above it.

Holographic Banking Assistant

Another use of holograms in banking is for customer service and engagement. Some banks have experimented with using life-size hologram concierges inside their branches to greet customers and provide information. The hologram concierge can answer questions about products and services, navigate customers through the office or online channels, and even tell jokes. The goal is to attract new customers to the branch and create a memorable experience.

Holographic collaboration

A third use of holograms in banking is for employee communication and collaboration. Some banks use holograms to display employees speaking at faraway events or conferences, saving time, money and environmental cost.

Holographic Data Storage

One more possible application of holograms is to create holographic data storage for banking information. Holograms can store large amounts of data by encoding them into multiple layers of light patterns on a thin material. Also, holograms can retrieve data faster than conventional methods using parallel processing instead of sequential reading. Moreover, holograms can protect data from damage by allowing any piece of the material to reconstruct the whole image.

Holographic data storage can offer several benefits for both customers and banks. For customers, it can ensure faster access to their banking information without compromising quality or accuracy. For banks, it can increase storage capacity, efficiency and reliability while reducing costs.

Conclusion

These are some examples of how the banking sphere can benefit from holograms. Holograms offer many benefits for banks, such as enhancing security, improving customer service, increasing efficiency, reducing costs, and showcasing innovation. As technology advances and becomes more accessible and affordable, we may see more applications of holograms in banking in
the future.



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