Digital Out-Of-Home (DOOH) advertising is a marketing channel where promotional media is dynamically and digitally displayed in outdoor public spaces. Examples of DOOH advertising include screens in airports, malls, roadsides, bus stops, billboards, and more.
DOOH advertising has many advantages over traditional OOH advertising, such as cost-effectiveness, flexibility, interactivity, targeting, and measurement. However, one of the most exciting and innovative aspects of DOOH advertising is the use of holograms.
Holograms have a unique “surprise factor” that sets them apart from other types of media. They can create a wow effect that attracts and engages audiences. Holograms can also enhance the brand image and reputation by showing innovation and creativity.
Advantage of holograms for DOOH
The advantages of holograms for DOOH advertising are numerous. For starters, they are incredibly eye-catching and can draw attention from passersby. Holograms have the potential to stick in minds of consumers and compel them to share this experience with others. Additionally, we can use holograms to create a unique environment for any consumer.
Holograms also offer a unique entertainment value that other forms of advertising cannot match. People are drawn to the mesmerising visuals and the interactive nature of holograms. This makes them ideal for events, concerts, and other entertainment venues. Furthermore, holograms are also highly measurable. Brands can track the performance of their holograms in real time and adjust their campaigns accordingly. Holograms maximise the effectiveness of campaigns and get the most out of their investment.
HYPERVSN for DOOH
HYPERVSN, among other things, is a 3D hologram solutions provider for the out-of-home (OOH) advertising industry. It offers solutions for digital billboards, retail displays, event decorations, and digital signage.
HYPERVSN’s 3D hologram displays are designed to captivate audiences and create a strong bond with customers. The company’s 3D holographic displays have been used by such high-profile clients as Coca-Cola and Adidas. HYPERVSN generates interest and drives foot traffic to big supermarkets and small retail stores, creates hype and raises awareness effortlessly, and makes a strong first impression.
Conclusion
Overall, holograms are transforming the DOOH advertising landscape. They offer a unique and immersive experience that is hard to replicate with other forms of advertising. They are eye-catching, entertaining, and highly measurable. As such, they are quickly becoming the future of DOOH advertising.
Holographic technology is still evolving and improving every day. As it becomes more accessible and affordable, we can expect to see more holographic displays in different locations and contexts.
